What it is
An ODM (original design manufacturer) provides a product design that already exists in their catalogue (often with light customisation such as branding, colours, or packaging). You are typically adopting their proven design rather than bringing a fully bespoke product definition.
Why it matters
ODM can be faster and lower risk when the design is mature, but your differentiation and IP position may be narrower than with a fully custom build. Clarify what you can change, who owns existing IP, and what happens if you want to exit the relationship later.
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